Abstracts

Abstracts

________________

You Have to Take Advantage of Opportunities

Dr. Michael STANTON
Director of Research and Development, National Research and Education Network, Brazil

The interview presents a picture of the Internet formation in Brazil. The role of the academic community and the National Research and Education Network (RNP) in this process is revealed and specific features of the Brazilian Internet are shown. The role of public support in the area of ICT development at national and regional levels is emphasized.

Keywords: telecommunications network, Internet, academic community, National Research and Education Network, RNP, international cooperation

The Internet in Brazil. Origins, Strategy, Development, and Governance. Chapter 1

Peter KNIGHT

Founding member, researcher and member of the Board of Directors,
Fernand Braudel Institute of World Economics, Brazil

Brazil has been a leader in developing and implementing multi-stakeholder governance of the Internet, where government, private sector, academia, civil society organizations and Internet professionals perform this function. The book examines how the Internet came to Brazil, how it has developed, how it is governed, and why its future development is strategic for achieving national goals. This chapter deals with the last of these issues, presenting arguments for putting the Internet at the center of Brazil’s strategy for achieving better future.

Keywords: Internet governance, information and communication technologies, global multi-stakeholder meeting on the future of Internet governance, NETmundial (NETmundial), e-transformation strategy, mobile devices.

Cyber Help in Health, Education and Social Policy

Elena Vladimirovna PAVLENKO

Graduate Student, Department of Sociology, Ural State Pedagogical University

Yuliya Sergeevna PEREPECHINA

Master’s Degree Student, Department of Sociology, Ural State Pedagogical University

Larisa Evgenyevna PETROVA

Candidate of Sociological Sciences, Associate Professor, Chair of Theoretical and Applied Sociology, Ural State Pedagogical University

Elena Viktorovna PRYAMIKOVA

Doctor of Sociological Sciences, Associate Professor, Head of Chair of Theoretical and Applied Sociology, Ural State Pedagogical University

Vera Sergeevna KHARCHENKO

Assistant, Chair of Theoretical and Applied Sociology, Ural State Pedagogical University

The authors introduce the scientific term “cyber help” meaning the use of Internet resources and technologies by individuals to resolve vital problems. This notion is intended to add to the characteristics of information society development in Russia. Cyber help is asserted to have a special significance for socially important areas of life – health, education and social policy. Activities of an individual in the context of cyber help are considered as compensation of lack of public resources in rendering available and high-quality services to the population.

Key words: cyber help, efficiency and quality of assistance to the population, public health, general and professional education, social policy, the Internet.

Foundation of the Theory of Integrated Communications: Definition and Approaches

Nelli Sergeevna BACHURINA

Candidate of Pedagogical Sciences, Assistant Professor, Department of Integrated Communication, National Research University “Higher School of Economics” (Moscow)

The article aims to single out distinctive features of the theory of integrated communications (IC) and integrated marketing communications (IMC). The author correlates basic theoretical ideas dealing with IC and IMC, differentiates between approaches to conceptualizing these notions according to the discipline attribute, and specifies definition of the integrated communications. Results of the research allow clarifying specifics of allegedly interchangeable notions.

Key words: integrated marketing communications, integrated communications, theory.

Company’s Internet Marketing and Image-Building Component in В2В Market

Valeriy Viktorovich NIKISHKIN

Doctor of Economics, Professor, Director of Teaching and Research Center for Retraining and Advanced Training in Higher Education, Russian Plekhanov University of Economics

Maria Dmitrievna TVERDOKHLEBOVA

Candidate of Economic Sciences, Associate Professor, Marketing Department, Russian Plekhanov University of Economics

The main task of the article is developing the research methods for exploring impact of the company’s website usability on perception of its image by potential clients from В2В sector. With increased competition in the financial service market, enhanced customer requirements to content and functionality of banking websites, importance of issues in question become ever more important.

Key words: Internet marketing, B2B, usability, check lists, image, banks.

Social Space of Tourism in the Information Society

Svetlana Viktorovna DUSENKO

Candidate of Sociological Sciences, Associate Professor,
Director of the Institute for Tourism and Hospitality, Russian State University of Tourism and Service (Moscow branch)

The article analyzes the issues of transforming social space of tourism in the context of ICT and information society development. It describes social space of tourism taking into account the technology shift and change of the socio-economic formation. The advantage of the work is scientifically founded suggestions for development of ICT infrastructure of tourism harmonized with the principles declared by the World Summit on the Information Society (WSIS).

Key words: information society, social space of tourism, social effects of ICT development, World Summit on the Information Society, WSIS.